ABOUT US
Where most brands stop, we start.
Our story
DE GAIL is for those who’ve been left out of the fashion conversation for too long. Forget shapeless. Forget outdated. We create well-designed, thoughtfully constructed, capsule collections that make getting dressed feel easy, elevated, and actually exciting. But getting here wasn’t instant. We’ve built brands before, and we’ve made the mistake of not catering properly beyond a size 14. We realised that wasn’t good enough. So, we took a step back and asked: how do we do better?
We brought together a focus group of women and asked them to share their experiences with plus size fashion in Australia. The frustration was clear: nothing fit properly, and if it did, it didn’t look that great. You can’t just take size 8-10 measurements, scale them up, and expect things to work. That’s what most brands do, and it fails nearly every time. Sizing inclusively isn’t just about changing measurements and hemlines; it’s about understanding proportion, structure, and how clothes sit on different bodies. Creating clothing the current way would be purely for optics, not impact.
To create a brand that actually works for women size 14-24, we knew we had to start there, exclusively. We worked with multiple fit models across this range, making sure everything was right: the waist placement, hem lengths, the way a dress moves, whether a bra strap stays covered. You name it, we covered it. Real-time feedback from our fit models is invaluable and shapes every piece we create.
As we grow, we hope to expand sizing beyond 14-24. But for now, we’re focused on getting this right. The market already offers plenty of choice up to size 14; beyond 14 is where real change is needed. We know we’re not fully size-inclusive yet, but we’re okay with that, because we believe true inclusivity isn’t just about offering every size, it’s about designing properly for all the sizes you’re selling.
To create a brand that actually works for women size 14-24, we knew we had to start there, exclusively. We worked with multiple fit models across this range, making sure everything was right: the waist placement, hem lengths, the way a dress moves, whether a bra strap stays covered. You name it, we covered it. Real-time feedback from our fit models is invaluable and shapes every piece we create.
As we grow, we hope to expand sizing beyond 14-24. But for now, we’re focused on getting this right. The market already offers plenty of choice up to size 14; beyond 14 is where real change is needed. We know we’re not fully size-inclusive yet, but we’re okay with that, because we believe true inclusivity isn’t just about offering every size, it’s about designing properly for all the sizes you’re selling.
Our story
DE GAIL is for those who’ve been left out of the fashion conversation for too long. Forget shapeless. Forget outdated. We create well-designed, thoughtfully constructed, capsule collections that make getting dressed feel easy, elevated, and actually exciting. But getting here wasn’t instant. We’ve built brands before, and we’ve made the mistake of not catering properly beyond a size 14. We realised that wasn’t good enough. So, we took a step back and asked: how do we do better?
We brought together a focus group of women and asked them to share their experiences with plus size fashion in Australia. The frustration was clear: nothing fit properly, and if it did, it didn’t look that great. You can’t just take size 8-10 measurements, scale them up, and expect things to work. That’s what most brands do, and it fails nearly every time. Sizing inclusively isn’t just about changing measurements and hemlines; it’s about understanding proportion, structure, and how clothes sit on different bodies. Creating clothing the current way would be purely for optics, not impact.
Our design philosophy
At DE GAIL, we’re raising the standard for fashion beyond size 14. Too often, extended sizing means compromising on quality, style, or fit. We’re here to change that. Designed exclusively for sizes 14 to 24, our pieces follow dedicated grading rules to ensure a refined fit, not a scaled-up guess.
Blending structured tailoring with laid-back sophistication, our collections feature premium fabrics, sharp silhouettes, and thoughtful details that move with you. No shortcuts. No compromises. Just timeless fashion, intentionally made to fit. Finally.
